Proof That I Can Laugh at Myself

The Daily Camera marketing department has reached new heights of desperation: they have decided to use US (the humble, badly-dressed, behind-the-scenes journalists) as marketing tools. They seem to think that if readers know who we are, they'll feel more of a connection to the newspaper. (I personally think that if we simply write good stories with the facts straight and everything spelled correctly, and shoot compelling photographs, that's probably good enough, but hell, who am I?)

So we all had to suffer through having "marketing" photos taken of ourselves. I managed to get out of it for a long time, by going on vacation the week the marketing photographer was here to shoot them. I mean, come on, most photographers can't stand being in FRONT of the camera.

But last week the proverbial gun was held to my head, and the result is, as I expected, cheesy. Yes, folks, it's very clear that I'm the "Cycling Columnist!" Now I'M on my way to the gun store, because if this photo ends up on the side of a bus, I'm going to shoot myself.